Empowering Women through Skills & Productivity

Bridging the communication gap and enhancing productivity for ASNAF and single mothers in Gombak to combat the rising cost of living through sustainable small businesses.

Collaborators: Selangor Zakat Board & Selayang Community College
Location: Gombak, Selangor

9 Project Months

50 Beneficiaries

80% Income Growth

100%+ Startup Success

The Objective

This project focuses on improving communication and entrepreneurial skills among the Selangor ASNAF community. By emphasizing co-creation and shared goals, the program teaches participants how to use effective communication strategies in online and conventional marketing to produce small industrial products and increase household income.

The Strategy

The program followed three distinct phases: co-creation, implementation, and evaluation. A total of 50 single mothers and ASNAF members were trained not only in technical product production but also in building self-esteem and professional communication, which are vital for business sustainability.

Project Activities & Success Stories

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80% Income Increase The majority of participants saw their family income grow by more than RM500 per month.

Direct Seed Funding 11 potential participants received RM7,000 each in equipment (sewing machines, mixers) and rolling capital from LZS.

100

Business Growth All funded participants have successfully started their small businesses, with monthly income growth exceeding 100%.

Communication Skills Workshop Focused on interpersonal communication and self-esteem building for marketing.

Entrepreneur Skill Courses Technical training in product development, sewing, and industrial baking.

Monitoring & Evaluation Post-course interview sessions and questionnaires to track economic progress and business viability.

Multimedia Evidence

Global Goal Alignment

This project actively contributes to multiple UN Sustainable Development Goals by empowering marginalized women and fostering local economic growth.