The Publicizing Public Service (PPS) project aimed to enhance customer satisfaction by localizing services and inculcating values of openness and consultative programs, as prescribed in the Public Service Circular No. 1 Year 2015. Focusing on the Asnaf community in PPR Seri Pantai, the project addressed issues related to Zakah application and distribution, including delays and difficulties in allocation, and the AC's perception, attitude, and lack of information on Zakah channels provided by MAIWP (Federal Territory of Islamic Religious Council).
The project utilized two core modules: a series of Islamic Talks for Asnaf Self-Development (ASD) under the theme 'Sayangi Diri, Syukuri Ilahi', and Face-to-Face Consultations (F2FC) with the Asnaf and stakeholders. The outcome included increased AC understanding of Zakah application, improved soft skills in financial and life stress management according to Islamic values, and overall satisfaction with the talks and MAIWP's communication channels.
Project Leader:
Prof. Madya Dr. Sharifah Hayaati Syed Ismail Al-Qudsy
Department of Siasah Syar'iyyah, Academy of Islamic Studies, UM
Location:
PPR Seri Pantai, Lembah Pantai, Kuala Lumpur
Target Community:
Komuniti Asnaf (KA) & Potensi Asnaf (PA)
Duration:
1 May 2018 - 31 December 2019 (19 months)
Knowledge & Awareness
Increased AC knowledge on Zakah information, how to apply, and satisfaction with ZADCC communication channels provided by MAIWP.
Soft Skills Development
Improved soft skills in managing financial and life stress in accordance with Islamic teachings, promoting self-resilience.
Long-Term Goal
Improved AC life style, knowledge, consciousness, and self-development to be more independent from Zakah reliance.
Last Update: 05/10/2025