• Universiti Malaya Community Engagement Centre (UMCares)
  • umcares@um.edu.my
  • 03-79677357
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Impact of Project

Empowering Youth for a Tobacco-Free Future through innovative advocacy, peer-led cessation programs, and international knowledge transfer.

Project Lead Prof. Madya Dr. Nur Amani Ahmad Tajuddin

Lead Center Primary Care Medicine, Universiti Malaya
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2,770+ Community Reach

Extensive outreach across schools and local communities in Malaysia and Borneo, fostering a health-oriented generation through peer-led advocacy.

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304 University Advocates

Students trained to design and implement independent tobacco control campaigns both physically and across digital platforms like Instagram and Facebook.

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International Knowledge Transfer

Successful cross-country collaboration with the Republic of Maldives, equipping nearly 200 students to become agents of change in their schools.

Evidence of Behavioral Change

Stakeholders & Partners

Kementerian Belia dan Sukan (KBS)
Ministry of Education Malaysia (MOE)
PEMADAM Kebangsaan
Republic of Maldives
Universiti Malaysia Sabah (UMS)
Universiti Teknologi MARA (UiTM)

The HEBAT Narrative

Universiti Malaya • Primary Care Medicine • Flagship Project RU2024-HW07 • 2026

Last Update: 30/04/2026