UM Flagship Community Program (RU2024-FE06)

Financial Empowerment for Urban & B40 Rural Entrepreneurs

Digitalizing Business for Sustainable Growth

Lead: Dr. Norazlin Ab Aziz | Faculty of Business and Economics

Problem Statement

Entrepreneurs in the B40 group struggle with fundamental financial management and systematic record-keeping.

Lack of digital accounting and marketing skills hinders business efficiency and market reach in an increasingly digital economy.

Drive business digitalization among B40 entrepreneurs through financial and digital tools.

Enhance literacy in digital accounting and marketing to improve operational efficiency.

Improve financial management to unlock better access to formal financing and growth opportunities.

Bridging the Gap for B40 Small Businesses

RU2024-FE06A

Focusing on 37 urban entrepreneurs to integrate digital accounting systems and marketing strategies tailored for competitive city markets.

37 Urban Beneficiaries

SDG 1: No Poverty SDG 8: Decent Work

RU2024-FE06B

Empowering 35 rural entrepreneurs with fundamental financial literacy and digital marketing to bypass geographical barriers.

35 Rural Beneficiaries

SDG 4: Quality Education SDG 10: Reduced Inequality

Outcome Area	Strategic Impact
Knowledge Transfer	Successful training in financial management, digital accounting tools (Duitnow/TNG), and marketing.
Business Efficiency	Improved record-keeping and financial tracking leading to better business decision-making.
Sustainable Growth	Equipping entrepreneurs with the capacity to access formal financing and digital market platforms.

Wanita Perak

Amanah Ikhtiar Malaysia (AIM)

PWPP (Pusat Wanita Berdaya PP)

JKKK Community Leaders

UM Faculty of Business & Economics

Local Entrepreneurs