Healthy Food Practice Intervention for Families in Lembah Pantai

Promoting healthy dietary habits among B40 families during the pandemic through customized nutritional educational videos and the distribution of Healthy Food Baskets (HFB).

Lead: Assoc Prof Dr Hazreen Abdul Majid
Faculty: Faculty of Medicine / Department of Social Preventive Medicine

262 B40 Families

RM 26k Monetary Contribution

500+ Educational Video Views

10 Project Months

Our Team & Partners

Research Team

• Assoc Prof Dr Hazreen Abdul Majid (Leader)
• Norsyazmi Mohd (Research Assistant)

Key Collaborators

• Yayasan Sime Darby Sdn Berhad (Industry Partner)
• SK Bukit Pantai & SK Bangsar (Community Partners)
• CEPH, Faculty of Medicine UM

The Objective

To establish healthy eating habits among lower-income families (B40) by bridging the gap in nutritional knowledge. This project utilized self-developed YouTube modules covering salt reduction and obesity prevention, paired with the distribution of a 11-item Healthy Food Basket (HFB) containing nutritious staples like Basmathi rice and low-fat milk.

Strategic Engagement

The program was implemented across three phases: school identification and B40 verification, HFB delivery (reaching 52 families at SK Bukit Pantai and 210 at SK Bangsar), and digital follow-up through Google Forms to assess health literacy and feedback on the educational materials.

Outcomes & Future Roadmap

🎥

Educational Modules Produced two YouTube videos: "Reducing Salt Intake" and "Obesity: An On-going Pandemic" to promote low-energy dense foods.

📰

Media Advocacy Publication of the article "Good Health Begins with Food Security" in The Star (8 April 2021) to raise national awareness.

🧺

Food Basket Aid Distribution of 262 baskets containing basmathi rice, barley, milk, dhal, and eggs worth over RM 26,000.

100

100% Community Coverage Every verified B40 family in the target schools successfully received the Healthy Food Basket aid.

↑

Improved Literacy Survey data showed increased household food expenditures on micro-nutrient available products following the intervention.

🎯

Identifying Prevalence Project data identified a 50% B40 prevalence among 10-year-olds in specific Lembah Pantai localities, guiding future aid.

Evidence & Ceremony

Global Goal Alignment

This project actively contributes to multiple UN Sustainable Development Goals by improving nutritional security and fostering public-private partnerships.