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A Kirei World: KAO & Universiti Malaya Partnership

MoU formalizes commitment to advancing science-backed skin health through research and community initiatives.

Guided by a Shared Vision

"Skin Protection, Life Perfection"

KAO's commitment to skin protection meets UM's research leadership to drive long-term community impact and position skincare as a foundational pillar of public health.

RM50,000
Total Funding Committed by Bioré
1%
Pledge of Bioré Product Sales to Local Research
1st
KAO's Academic Partnership in Malaysia

Two Flagship Initiatives Powered by the MoU

1. Community Engagement Programme

Title: "Beautiful Change Begins with Us"

Managed by: Universiti Malaya Community Engagement Centre (UMCares)

Focus Areas:

  • Hygiene Awareness
  • Environmental Sustainability
  • Positive Mental Wellness
Target Audience: Teenagers, Adults, and Children

2. Skincare Research Collaboration

Title: "Innovative Clean Skincare Formulations for Skin Protection and Healthy Living"

Conducted by: Faculty of Science, Universiti Malaya

Goal: Bridging science and public awareness to advance research with enhanced equipment and resources for lasting benefits in skin health.

Focus: Science-Driven Impact & Sustainable Skincare

The "Skin Protection, Life Perfection" Campaign

Launched in May 2025 in partnership with Watsons, the campaign championed skin protection as a foundation for lifelong health. The commitment is now extended through this long-term academic collaboration.

 MoU signed on 18 September 2025.

Highlights